The Chief Executive Officer of Esheza Autos, Marian Esheza Eshokhai, has revealed that evolving with customers’ choices helped her stay afloat in the automobile business.
Eshokhai, who stated this in an interview with journalists, said innovation is essential to survival in the automotive industry’s fast-paced and constantly changing landscape.
Acknowledging the necessity of staying ahead of the curve, Eshokhai stressed that she has adopted a proactive strategy to promote innovation and welcome change to keep a competitive advantage.
“I recognise that in an industry where advancements occur at breakneck speed, complacency is not an option. As such, I make it a priority to stay abreast of the latest trends, technologies, and market developments through ongoing research, networking and collaboration with industry peers.
“Moreover, I understand that innovation extends beyond mere product enhancements to encompass every facet of the customer experience. From streamlining processes and leveraging emerging technologies to enhancing service delivery and anticipating future trends, I seek to infuse a spirit of innovation into every aspect of my operations,” she highlighted.
She maintained that one of the key drivers of innovation in the automobile industry is the rapid advancement of technology.
Eshokhai said from electric vehicles and autonomous driving systems to connected car technologies and artificial intelligence, the possibilities for innovation are boundless.
Eshokhai said she strives to position herself and business at the forefront of industry innovation by embracing emerging technologies and exploring new frontiers.
“Furthermore, I recognise that innovation is not a solitary endeavor but thrives on collaboration and knowledge-sharing. By fostering partnerships with like-minded individuals and organizations, I gain access to diverse perspectives and resources that fuel creativity and drive progress,” she stated.
